About Cleo

“Where the cool girls shop.”

Welcome to Girl World. A world where cuteness is an act of rebellion and self-expression is non-negotiable.

Cleo founders Lexie Jay, seated in a red bistro chair, and Elisabeth Weinstock, sitting on the porch railing, outside the Cleo storefront on West Third Street, Los Angeles

Founded by Elisabeth Weinstock and Lexie Jay, Cleo is a universe of carefully curated fashion, vintage treasures, and pieces from our very own label.

Housed in a historic 1939 building on Los Angeles' West Third Street, Cleo brings together the creative worlds of its two founders. Elisabeth, a designer whose work spans exotic skin accessories and luxury loungewear, and Lexie, a fashion content creator and co-founder of Monty's Good Burger, share a love for individuality, nostalgia, and the art of getting dressed.

In the back of the building is the Cleo Atelier, where we design, produce, cut and sew every piece of our Cleo line.

Together, they've created more than just a store. Cleo is a world of its own, and you're invited to be part of it.

Welcome to our world. A place to play dress-up and be who you really are. We'll see you soon.